Webhooks and Meta Pixel

Webhooks

A webhook sends data to another system's address whenever something happens in WaBaCRM, for example adding a lead to your own CRM or a Google Sheet through an automation tool.

1. Open WebHook from the WaBaCRM menu (or More tools).
2. On the left, pick the event that sends data: Instagram Ad, End Service, Quick responses, Auto service, Follow Up, Scheduled, CRM, Labels or Messages.
3. Paste the WebHook URL your other system gave you and switch it to Active.
4. Under Data to send, tick what to include: event details, number, name, picture, labels, contact profile.

The icons along the top are guides for popular apps, such as Bitrix24, HubSpot, Pipedrive and Google Sheets.

WaBaCRM sends a POST request to that address with the data. Use Resend to send an event again.

Meta Pixel and Conversions API

If you run click-to-WhatsApp ads, you can tell Meta which chats turned into sales, so your ads optimise for real customers.

1. Open Pixels and Conversions API and click Add pixel.
2. Give the pixel a name, such as "Main campaign pixel", and paste the access token from Meta Events Manager.
3. Choose the Standard events to use, such as Lead, Purchase, Add to cart, Schedule or Start trial, or add Custom events.

In a chat, choose Send conversion, pick the events and, for a purchase, the Conversion value. Send when closing sends the events when you finish the chat.